Custom Research and Insight Services
En Suite Tourism conducts custom research in numerous travel categories, including lodging, destinations, transportation, cruise lines, car rentals, airlines, vacation ownership and attractions. We also study related product categories such as resort real estate, meetings and conventions, tour and travel trade, and all-inclusive resorts.
Our qualitative and quantitative research methods include:
- Traditional and online focus groups
- Stakeholder interviews
- Group think tanks
- Online, telephone and intercept surveys
- Brand awareness and marketing effectiveness studies
- Membership and subscriber analysis
- Conjoint analysis
- Perceptual mapping and positioning analysis
- Segmentation and target traveller identification
- Industry trend analysis
- Secondary marketing research
In addition to conducting research among leisure travellers, En Suite Tourism is a leader in developing business travel insights. We also conduct work with industry insiders, from travel agents and meeting planners to destination board members and corporate partners.
Our research extends well beyond our syndicated reports. We also prepare detailed target market profiles for use by travel marketers. By isolating groups of travellers based on such variables as destination preferences, brand choice, demographics, media habits, and planning and booking behaviour, we prepare rich audience profiles. These insights guide critical marketing decisions such as channel mix, promotional strategies and product development.
Traveller Profiles
En Suite Tourism's Traveller profiles provide travel characteristics of visitors to a client’s destination, lodging chain or other travel-related business. These profiles include data on who the traveler is, where they come from, where they stay, what they do, how much they spend and what they think of a particular destination or property.
Country Specific Report
En Suite Tourism's Country or Destination specific reports provide tourism impact data and analysis to a client’s destinatio. En Suite Tourism recognises that Travel & Tourism's total contribution is much greater, and aims to capture its indirect and induced impacts through its country specific reports.
